Cookie Policy

1. Introduction

Welcome to Beautivoo!

Beautivoo ("we", "us", "our" or "the Company") is an online beauty marketplace and mobile application designed to connect customers with beauty businesses, salons, independent beauty professionals and service providers through one convenient digital platform.

We are committed to protecting your privacy and ensuring transparency about how information is collected and used when you access our website, mobile application and related services.

This Cookie Policy explains how Beautivoo uses cookies and similar tracking technologies to recognise users, improve platform functionality, enhance the customer experience, analyse platform performance and support our marketing activities.

This policy applies to all individuals accessing or using Beautivoo, including customers, beauty professionals, salon owners, business partners and visitors to our website or mobile application.

By using our platform, you acknowledge that you have been provided with information about our use of cookies and similar technologies. Where consent is legally required, we will request your consent before using the relevant technologies.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other electronic device when you visit a website.

They enable websites to recognise your device, remember certain preferences and improve the functionality of online services.

Cookies may collect information such as:

• Your device type and browser information.
• Your IP address and approximate geographical location.
• Your browsing activity and interactions with our platform.
• Your login and session information.
• Your preferences and selected settings.
• The pages, beauty services and business profiles you view.
• The time and duration of your visits.

In addition to traditional cookies, Beautivoo may use similar technologies, including pixels, software development kits (SDKs), local storage, tracking scripts and other device identifiers.

These technologies may be used on both our website and mobile application.

3. Why Does Beautivoo Use Cookies?

Beautivoo uses cookies and similar technologies for several purposes, including:

3.1 Essential and Functional Cookies

These cookies are necessary to support the operation and security of our platform.

They help us:

• Enable secure account registration and login.
• Maintain user sessions.
• Support customer and beauty business account functionality.
• Facilitate appointment booking processes.
• Maintain booking and checkout sessions.
• Protect the platform against fraudulent or suspicious activities.
• Ensure the website and application function correctly.

These technologies are used where they are strictly necessary to provide a service

requested by the user.

3.2 Performance and Analytics Cookies

We may use analytics cookies and similar technologies to understand how users interact with Beautivoo.

They help us:

• Monitor website and application performance.
• Understand how customers navigate the platform.
• Identify popular beauty services and business categories.
• Measure the number of visitors and application users.
• Identify technical errors and improve platform functionality.
• Understand how users interact with booking features.

This information helps us improve the overall experience for customers and beauty businesses.

Where required by applicable law, we will obtain your consent before using analytics technologies.

3.3 Personalisation Cookies

These technologies help Beautivoo provide a more personalised experience.

They may be used to:

• Remember your preferred beauty services.
• Remember previously selected filters and search preferences.
• Display relevant beauty businesses and service categories.
• Remember your preferred location or other platform settings.
• Improve the relevance of recommendations.

3.4 Advertising and Marketing Cookies

Beautivoo may use advertising and marketing technologies to measure the effectiveness of promotional campaigns and display relevant advertisements.

These technologies may help us:

• Measure engagement with marketing campaigns.
• Understand how users discover Beautivoo.
• Promote beauty businesses and their services.
• Measure the effectiveness of advertisements.
• Deliver relevant promotional content.

Where applicable, these technologies may be provided by third-party advertising and marketing partners.

We will request consent where legally required before activating non-essential advertising and tracking technologies.

3.5 Social Media Cookies and Technologies

Our platform may include links, integrations or features from third-party social media platforms.

These providers may use their own cookies or similar technologies to support their services, measure engagement or provide social media functionality.

Their use of information will be governed by their respective privacy and cookie policies.

4. Types of Cookies We May Use

Beautivoo may use the following categories of cookies and similar technologies:

The specific cookies and technologies used may change as we develop and improve the Beautivoo platform.

A detailed and accurate list of active cookies, their providers, purposes and expiry periods should be made available through our cookie preference centre.

5. Cookies and Our Mobile Application

Beautivoo is designed to operate through both an online marketplace and a dedicated mobile application.

Although traditional cookies are commonly associated with websites, mobile applications may use similar technologies, including SDKs, device identifiers, local storage and other tracking technologies.

Our mobile application may use these technologies to:

• Keep users securely logged into their accounts.
• Remember application preferences.
• Support appointment booking and payment functionality.
• Improve application performance.
• Monitor technical issues and application crashes.
• Understand how customers and beauty businesses interact with the application.
• Measure marketing and promotional activities.

We will ensure that our use of these technologies complies with applicable data protection and privacy requirements.

Where consent is required, we will provide users with appropriate information and controls.

6. Third-Party Cookies and Service Providers

Beautivoo may work with selected third-party service providers to support the operation and improvement of our platform.

These may include:

• Website hosting and cloud infrastructure providers.
• Payment processing providers.
• Analytics and performance monitoring providers.
• Marketing and advertising providers.
• Customer support and communication providers.
• Security and fraud prevention providers.
• Social media and integration providers.

These third parties may use cookies or similar technologies in connection with the services they provide.

Where applicable, we will ensure that appropriate contractual and data protection arrangements are in place and that third-party technologies are only activated in accordance with applicable legal requirements and user preferences.

Please note that third-party providers may have their own privacy and cookie policies.

7. How We Obtain Your Consent

When you first visit the Beautivoo website or access relevant features of our mobile application, we may display a cookie consent notice explaining the different categories of cookies and similar technologies we use.

Where consent is required, you will be given the opportunity to:

• Accept all cookies.
• Reject non-essential cookies.
• Customise your cookie preferences.
• Accept or reject specific categories of cookies.

Strictly necessary technologies will remain active where required for the operation of the services requested by you.

We will not rely on silence, inactivity or simply continuing to browse our website as consent to use technologies that require consent.

You may change or withdraw your consent at any time through the cookie settings or preference management functionality made available by Beautivoo.

Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

8. How to Manage or Disable Cookies

You have control over how cookies and similar technologies are used on your device.

You can manage your preferences through the Beautivoo cookie settings facility, where available.

You may also manage or delete cookies through your internet browser settings.

Most browsers allow you to:

• View stored cookies.
• Delete existing cookies.
• Block certain cookies.
• Restrict third-party cookies.
• Receive notifications when cookies are being stored.

Please be aware that disabling certain cookies may affect the availability or functionality of some features of the Beautivoo website.

For example, disabling essential technologies may prevent you from logging in, maintaining a booking session or accessing certain platform features.

Mobile application users may also manage certain permissions and privacy settings through their device operating system.

9. Personal Data and Your Privacy

Some information collected through cookies and similar technologies may constitute personal data under applicable data protection legislation.

Where this occurs, Beautivoo will process such information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

For more information about:

• The personal information we collect.
• How we use your personal information.
• How we share your information.
• How long we retain your information.
• Your data protection rights.
• How to contact us about your privacy.

Please refer to our separate Privacy Policy, available at www.beautivoo.com.

10. Data Retention

Cookies and similar technologies may be either:

Session Cookies: These remain on your device temporarily and are generally deleted when you close your browser or end your session.

Persistent Cookies: These remain on your device for a specified period or until they are deleted manually.

The retention period will depend on the purpose of the relevant cookie or technology.

Beautivoo will periodically review the duration of cookies and similar technologies to ensure that they remain appropriate and necessary for their intended purposes.

The specific expiry periods should be listed in our cookie preference centre or cookie inventory.

11. International Data Transfers

Some of our third-party service providers may process information outside the United Kingdom.

Where personal data is transferred internationally, Beautivoo will ensure that appropriate safeguards are implemented in accordance with applicable data protection legislation.

These safeguards may include adequacy regulations, the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms, where applicable.

12. Changes to This Cookie Policy

Beautivoo may update this Cookie Policy from time to time to reflect:

• Changes in applicable laws and regulations.
• Changes to our website or mobile application.
• The introduction of new features and technologies.
• Changes in our third-party service providers.
• Improvements to our privacy and data protection practices.

Any updates will be published on our website and, where appropriate, communicated through our mobile application.

The updated policy will include a revised Last Updated date.

We encourage users to review this Cookie Policy periodically.

13. Contact Us

If you have any questions, concerns or requests relating to this Cookie Policy or the use of cookies and similar technologies by Beautivoo, please contact us using the details below.

Company Name: Ivorywoo ltd

Trading Name: Beautivoo

Email Address: contact@beautivoo.com

Registered Address: 124-128 City Road, London, EC1V 2NX

Website: www.beautivoo.com

Data Protection Contact: contact@beautivoo.com

We will endeavour to respond to all legitimate privacy-related enquiries within the timeframes required by applicable law.

14. Applicable Law

This Cookie Policy shall be interpreted in accordance with the applicable laws and regulations governing data protection and electronic communications in the jurisdictions in which Beautivoo operates.

Where Beautivoo operates in the United Kingdom, this includes the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.

Where Beautivoo makes its services available in other jurisdictions, additional privacy and data protection requirements may apply.

END OF COOKIE POLICY

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